Interactive
Product
Experience
A high-performance, animation-driven web experience built with scroll-based storytelling, 3D product rendering, and cinematic transitions.
Built With
The web stopped
telling stories.
Traditional websites scroll through static content without emotion or engagement. Product pages list features but fail to make users feel the product.
Apple changed the game with cinematic scroll experiences. That pattern — immersive storytelling through motion — is what this project explores and implements from scratch.
An experience engineered from first principles.
Scroll-Based Animations
GSAP ScrollTrigger maps every pixel of scroll progress to precise animation states — no jank, no guessing.
ScrollTrigger.create()3D Product Rendering
Three.js renders a 3D product model directly in the browser, responding to scroll position and user interaction.
THREE.WebGLRendererTimeline Control
GSAP timelines orchestrate complex multi-element sequences with precise control over easing, delay, and duration.
gsap.timeline()Pinned Sections
Key storytelling moments pin the viewport while content animates through — mimicking Apple's signature scroll behavior.
pin: trueLayers of motion,
in perfect sequence.
Chosen carefully.
For a reason.
GSAP ScrollTrigger
The gold standard for scroll-linked animations. Declarative, composable, and battle-tested for 60fps delivery on all devices.
Three.js for 3D
Native WebGL abstraction that gives full control over the scene graph, lighting, materials, and camera — without a heavy game engine overhead.
Zustand state
Animation systems need global state without re-render overhead. Zustand provides reactive stores with zero boilerplate and excellent performance.
GSAP Timelines
Sequential control over complex multi-step animation choreography with pausing, reversing, and label-based seeking.
Pinned sections
Viewport pinning keeps users in a controlled storytelling zone — the motion happens, they stay still. It's how immersion is engineered.
60fps.
No exceptions.
Animation loop driven by GSAP's ticker, synchronized with requestAnimationFrame — never dropping frames on GPU-composited layers.
Zustand subscriptions are scoped to animated values only. React never re-renders during animation ticks.
3D models and textures are loaded asynchronously with progress feedback before the experience begins.
GSAP timelines are created once and scrubbed via ScrollTrigger — no new animation objects per scroll event.
"A website should make you feel something — not just inform you."
The core question throughout was: what does it feel like to experience this product? Not what features does it have. That shift in thinking is what separates an Apple product page from a spec sheet.
Storytelling through motion isn't decoration. It's the product.
What this proves.
GSAP ScrollTrigger and Three.js are the tools of world-class frontend engineers — not beginners.
Immersive interactive experiences are rare. Most portfolios show dashboards and CRUD. This shows something different.
Users spend 3x longer on scroll-animated pages. Engagement is the only metric that matters.
Scroll. Watch it move. That's the engineering.
Every pixel of scroll triggers a calculated animation state. The result feels effortless because the work underneath it wasn't.